Wednesday, September 30, 2009

What Dollar Store Merchandise to Carry When You Own a Dollar Store

Part of the excitement and challenge when you own a dollar store is understanding exactly the right products to offer to shoppers. For every store there will be a core set of products that sell very well. Yet every location offers a slightly different shopper. As a result there is a second, more important set of products that you must carry if you are to quickly build dollar store sale levels and then maintain those higher levels. If you'd like to learn more, read on. In this article I present what dollar store merchandise to carry when you own a dollar store.

Determining the perfect dollar store merchandise starts with the shoppers coming into your store. Stay close to your customers. Find out what they need and want. Continually request customer feedback and ideas regarding the right products to offer for sale in your store. Then respond by offering those products. The reward for this practice will be ever-growing sales and profits.

You must carry the core consumable products most people use. When you own a dollar store there's a long list of products that fall into this category. Just a few examples include household cleaners, paper products, hand soap, deodorant and toothpaste and many others. In most cases the better the selection of all of these core consumables being offered, the higher your sales will be.

Never allow your inventory of core consumable items to run out. Customers will grow accustomed to finding them, and they will come into your store expecting to find them. Just as this dollar store merchandise will be a big part of your success, not having these items available when customers have grown accustomed to find them in your store will result in unhappy shoppers, lower sales and ultimately lost customers.

When you own a dollar store you'll find you must carry some food and snack items. Some variety of snack items is a must. Snacks are great impulse items and shoppers will start to stop in for a candy bar, soft drink or other snack items on a routine basis if they are in-stock. Some locations will have limiting statements regarding food and other items in the lease. There are also many potential headaches associated with carrying a full line of grocery products. However this category must be seriously considered. Everyone needs groceries. Getting them to shop for even part of their grocery needs will create lots of extra traffic and sales.

Other dollar store merchandise shoppers will seek includes party and gift items, toys, kitchen items, hardware, pet supplies, and soft goods. Each of these categories has thousands of potential items. When you own a dollar store make your store unique by providing the products your customers seek in each category.

To your dollar store success!

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